Standout Features:
- Humorous sports imagery
- Bright, simple background
- Sketch-style typography
The LocoNuts packaging design is a delightful blend of humor and creativity, capturing the product’s playful spirit and communicating its unique qualities.
Nenad Došen used humorous sports imagery, featuring a series of vintage characters humorously paired with larger-than-life nuts. These oversized nuts mock the athletes and their disciplines, creating a whimsical display that entertains. Each image also indicates the type of nuts contained in each pack.
Furthermore, the bright-colored background allows the playful images to take center stage. Each solid color enhances the whimsy spirit of the characters and nuts.
Completing the look, the sketch-like typography casually displays the product benefits around the package. This approachable, informal typographic style adds to the package’s playfulness, reinforcing the brand's light-hearted tone.
