Lome

Standout Features:

• Pomegranate as illustration/flavor basis
• Pastel color scheme
• Play on words

Lome Super Fruit, a company from Taranto, Italy, specializes in the cultivation and sale of fresh and processed fruit. The proud example of the latter? Lome juice!

When designing the packaging for the new line of fruit mix juices dedicated to large-scale distribution, Idem Design opted for minimalistic illustrations and a pastel color palette that, when combined, perfectly accentuate the bottle shape and ultimately, make you thirsty!

Just by glancing at the packaging, it seems as if the designers got it right on the first try! You just need to reach out and enjoy “the pleasant astringency of the pomegranate, the sweetness of the goji and the clementine of the Ionian lands, the pleasant orange flavor and the pungent taste of fresh ginger.”