Lovely

Lovely is a strawberry chocolate brand created to spark joy and treat-yourself indulgence for young, urban consumers. Designed by Marina Sablin, the packaging reframes chocolate as a lifestyle moment that is playful and emotionallyled, rather than centered only on the product itself.

The identity leans into vibrant pinks and reds paired with confident, oversized typography that looks and feels expressive and unapologetic. Organic cutout windows reveal the chocolate directly, while fluid shapes and strawberry imagery add movement and appetite appeal.

From dielines to social media and outdoor placements, the visual system stays consistent, energetic, and easy to recognize.

Marina Sablin is a graphic designer based in Israel and a member of Studio Emotive, working across branding, packaging, and digital design. Her work focuses on creating attention-grabbing visuals with strong emotional impact, blending bold aesthetics with clear brand storytelling.