Malbec

Standout Features:

• Lines and Illusions
• Monochromatic color story
• Modern design

Dispenser Studio perfectly executed illusion-themed branding on Malbec’s wine packaging through the playful use of line art.

Malbec is a winery originating from the Côteaux du Tricastin in France. Their wine is extracted from the purple-colored grape variety called Malbec.

The agency used optical illusions to make it appear like the wine bottles were floating in mid-air. This type of line playing creates a unique and memorable experience for consumers and it helps to differentiate the wine from other brands. Dispenser Studio's work demonstrates the power of creative packaging to engage consumers and create an emotional connection with a product!