Medove Fuzy

Standout features:

• Doodle-like typography
• Embossed elements
• A straightforward yet simple design

Some honey producers emphasize the beekeeper culture, others the organic origins, and Medove Fuzy’s packaging design relies on conveying that all-too-familiar sweetness. MAISON D’IDEE helped this brand by highlighting that flavor with an attractive packaging design.

This honey jar is labeled with a digitally printed design decorated with UV-embossed typography. The golden reflection emits a sugary taste, and the doodle-like typography utilizes a ‘dripping’ effect, similar to the slow motion of honey dropping from the spoon.

The rest of the label is covered with a matt coating, focusing more on the embossed elements and their brilliance. Overall, this simple design exemplifies how less can be more.