Milgrad

Standout Features:

• Unique feline protagonist
• Emotional connection
• Clever logo redesign

Milgrad is a dairy product producer who wanted to step out from the all-too-common brand representation with its packaging design. So, the Depot branding agency offered them three different approaches to assist them in making something unique and recognizable. The winning idea was to create an emotional connection with the target market.

Each container depicts the story of a big blue curious cat that takes up most of the space on the white package. The feline brand ambassador is incredibly successful in evoking positive feelings and making customers smile as they look at it.

The designers wanted to keep the focus on the cute cat, but the design was used for three different products. So, the minimalistic solution was to use distinct font colors to indicate variety.

The packaging design was so thorough that it included a logo rebrand. Now, even the blue "M” depicts the outlined image of the furry brand ambassador.