Multipro

Standout Features:

• Vegan-friendly
• Pac-Man inspired
• Playful fruit representation

Style You had the opportunity to create a packaging design for the vegan-friendly Multipro soft cheeses. To address vegans of choice and the unfortunate lactose-intolerant cheese lovers, they stepped away from the usual representation of Russian vegan-friendly products. They ensured a clear and definite picture of these plant-based cheese products.

The square packaging features pastel colors with the product in the form of a pixelated bellowed gaming hero – Pac-Man! We see the arcade character seemingly trying to get a bite of the smaller cheese triangle. It's brought to life through the creative use of various berries placed on it, looking like the cheese Pac-man's eye.

The upper left corner of the main panel features a message explaining that this is a gluten and lactose-free product. The side panels include several cutout windows that help the cheese breathe and entice customers to buy it.