Standout Features:
- Pastel color
- Cute and fun illustration
- Stripes
Sam Tessendorf developed an endlessly cute and imaginative packaging design for National Ice Cream.
The agency uses a pastel pink shade to convey the sweet flavor of strawberry and almond ice cream.
While the upper and bottom layers of the design are entirely coated in a pink hue, the front center of the container features horizontal stripes that build a dome-like outline for the central figure.
The focal point of the design is a lovely illustration of a happy clown riding a rocket while holding a wand up.
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