Outcast

Standout Features:

• Whimsical fish illustrations
• Informative product iconography
• Striking neon backgrounds

Bethany L. Casarez's design for the Outcast packaging instantly grabs attention through its unique blend of playful and informative elements.

At the heart of this design are fun fish illustrations with a mix of geometric and hand-drawn elements. Quirky fishermen-invented nicknames accompany these visuals, adding a lighthearted and comedic touch.

Solid neon backgrounds complement these whimsical illustrations. Bright red and green hues catch the eye instantly, balanced by neutral greys that make the text elements easy to read.

Lastly, relevant icons highlight the brand's mission to relieve pressure on overfished species and provide transparency. These stamps elevate the design and add informative value to every package.