Standout Features:
- Category-specific color systems
- Signature drip motif
- Whimsical typography with premium control
Grupo Criativo developed the food packaging design for Paviloche, a brand whose great vocation is to provide moments of happiness through its frozen delights. With a legacy dating back to 1982, the design had to honor its history while feeling fresh.
The packaging for Paviloche uses a category-specific color system. Each of the three product lines has its own distinct color environment.
The tubs are yellow, the pints are burgundy, and the popsicles are a rainbow of different bright colors.
A 2018 poll by Ipsos found that for 72% of American consumers, a product's packaging design significantly influences their purchase decisions.
Here, these color palettes help customers easily distinguish between the different product types and flavors, while also triggering a sense of appetite.
A key feature of the design is the use of a melting or drip motif. This is a clever and playful visual device that adds a touch of personality to the packaging. Plus, it makes it more memorable.
Moreover, you'll see a very whimsical and expressive use of typography on the packaging. The main logo is a beautiful serif font. The different product names, however, are in a variety of bold and playful sans-serif and slab-serif styles.
The impact of this choice is a brand that feels both established and full of life. The nuanced balance of the different fonts contributes heavily to the brand's shelf engagement and its memorability.
Grupo Criativo’s work for Paviloche is a vibrant case study in joyful, strategic packaging. This design is a perfect example of balancing fun and sophistication at the same time.
A great design for a fun product needs to be playful without looking childish, and sophisticated without feeling boring.
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