Piccolo Pasta

Standout Features:

• Pasta shape drawings
• Playful barcode display
• Sans-serif typography

Piccolo Pasta’s packaging design is an engaging and artistic representation showcasing artisan pasta's beauty.

Carol Souza Design adorned this package with drawings of pasta shapes on each box. On the side of the package is a "wall of pasta" that adds a playful touch to the design and helps distinguish between each variant. Another standout design element is the large pasta illustration that connects to the letter “a” in the brand's logo. This connection between the pasta drawing and the logo adds a personalized touch, emphasizing the artisanal nature of the product.

On the other side of the packaging, swirly lines extend from the bar code and spread over the side and other parts of the packaging. This playful touch adds an unexpected detail, reinforcing the brand's creative identity.

The use of artisan sans-serif typography further enhances the product's artisanal charm. It complements the simple yet beautiful pasta illustrations that make this design unique.