Planty

Developed by Aupe Design, Planty’s packaging reflects the brand’s mission to celebrate life in all forms and encourage a shift toward plant-based choices. The system uses assertive vertical typography, energetic colors, and friendly copy to raise awareness around reducing cow’s-milk consumption.

Aupe Design turns Planty’s casual and inclusive voice into packaging that feels fun and flavorful, highlighting how small changes can shape a better future.

Based in Curitiba, Brazil, Aupe Design is an award-winning studio known for uniting strategy, refined aesthetics, and functional design. Their process turns brand values and purpose into clear, impactful visual systems that strengthen recognition and accelerate business growth.