- Agency: Fred Hart
- Client: WAGLAB
- Category: Packaging Design — Toys and Games
- Location: Boulder, Colorado, United States
- Project Brief: Design vibrant packaging for PlayStack's modular canine enrichment toys, showcasing interchangeable components and a playful identity for modern pet owners.
Pet toy packaging should engage modern pet parents through vibrant, play-focused branding rather than rely on utilitarian cards. Fred Hart achieves this with WAGLAB PlayStack.
Bright backer cards transform standard shelf displays. Retro typography and friendly illustrated mascots clearly highlight modular product features.
Open blister mounts keep the silicone toys centered and fully tactile for shoppers. Physical access invites instant hands-on evaluation.
Color-coded backing cards distinguish various toy shapes across the modular system. Saturated hues create immediate retail separation.
Clear sizing badges and functional callouts help pet parents select the right module in seconds. Simple icons eliminate guesswork at checkout.
