Pokko

Standout Features:

• Distinct variations
• Bright colors
• Excellent logo placement

Primengine created this next-best packaging design inspiration for Pokko. The designs are consistent across the brand's two product variations but are still unique in their way.

The agency ensured the original and spicy flavors were easily recognizable, especially when displayed among competitors. They used contrasting colors (blue and red) to signify their differences. These colors often describe hot and cold foods, so this is a tried and tested design trick.  

In addition, the logo is placed at the top center, strengthening brand recall.