Queijaria Licinia

Standout Features:

• Product-focused
• A minimalistic design
• Soothing and relaxing imagery

Queijaria Licínia is a traditional cheese factory based in the village of Cotas, in Rabaçal. Their products are developed through two notions: love for cheesemaking art and great attention to detail. Rui Verissimo Design took these principles and crafted the packaging design by portraying them.

The brand takes pride in the quality of its all-natural cheese, so the packaging design lets the product get under the limelight. The wheel of cheese features a relatively small circular print. The minimalistic design consists of soothing and relaxing illustrations depicting the joint lives of the cows and the farmers. The pastel colors are a fine addition to the calming imagery, too.

Each print design features the logo centered on the positive space that can be found in the bottom half of all illustrations.