Remorse

Designed by typography specialist Luke Ritchie, Remorse is part of SPAR’s national AFTERTASTE campaign against drinking and driving. The wine label uses ornate lettering, etched motifs, and symbols drawn from South Africa’s justice system to tell a story of regret that stays with you, echoing the campaign’s message that the consequences of impaired driving do not disappear.

Although it looks like a premium bottle, every element underscores the emotional and legal weight behind the concept.

Luke Ritchie is an independent design director from South Africa, known for refined brand identity work and expressive typography. Since 2009, he has collaborated globally, creating design systems that move businesses forward while remaining rooted in craft and clarity.