Standout features:
- Embodies the tale behind the brand
- Creative use of typography
- Original label
Devaneio do Velhaco (or Old Rogue's Daydream) is a brewery and bar in Porto Alegre, Brazil. The brand’s initial idea literally began in a dream, or more precisely in an imaginary conversation between the founder and his grandfather Salvador.
Established in the family's old house in the historic “Joyful Harbor’s” center, the brewery began to bottle its beer and introduced it across Brazil.
Therefore, Helping the brewery to spread (or rather spill) the message, StudioBah Branding & Design developed packaging, specially designed to expand and continue the brand moving out of the pubs. And so the Old Rogue's label was born, a beer packaging design representing the idea behind the brand that also respects the concurrent business needs.
The idea was to separate the label into 2 parts: the bigger one, which seamlessly merges the copy. typography and illustration into one work of art carry all the brand’s essence, while the smaller acts as a “flag” on the neck of the bottle.
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