Schonfeld

Standout Features:

• Product-centered, transparent packaging
• Rule of thirds
• Serif typography

Schonfeld is a brand with a top-quality product – their Swiss cheese. As such, they needed a packaging design that reflected confidence in the quality. And id Brand had just the right approach.

The plastic, transparent packaging is a pillow bag that puts the product in central focus.

Aside from the delicious cheese, you can see a simple black-and-red label that follows the rule of thirds. The label features the brand logo in the upper third colored red and the lower third with limited serif-style typography, providing the basic info on the product.

The black-and-white illustrations depicting the land and mountains of the cheese's origin are placed at the cross-section of the label, connecting the top and bottom parts into a meaningful whole.