Standout Features:
- Doodle-style illustrations
- Minimal text blocks
- Simple black-and-white colorway
Like most companies affected by the COVID-19 pandemic, Steep Creamery had to close down one of its stores to keep the brand alive.
To show their true character and resilience, they commissioned simoneone to create a moving art piece that they could use for the packaging.
The image we’re talking about is a doodle-style graphic illustration of the brand’s journey so far. It features a bunch of icons that represent the company’s key milestones: their first drink and ice cream sold, first opened store, expansion locations, and more.
Way to highlight the brand story creatively and sentimentally!
This entire illustration serves as the key branding visual as it is wrapped around the ice cream pint. Thanks to this, customers get to enjoy their sweet treat while getting a taste of the company’s well-lived journey.
With this style choice, using a simple color palette complements the overall design. The entire illustration is black-and-white, which stays true to the doodle theme and keeps things clean and streamlined.
The only color pop you’ll see is the green leaf on the logo, which draws attention back to the brand name. Brand recall, check!
