Standout Features:
- Illustrated synergy of ingredients
- Concentric circles around “O”
- Braille inscription
Dr. Reddy's Synocam, an over-the-counter drug, guarantees double effectiveness in relieving pain and lowering fever. Highlighting this dual-action formula, Ampro developed a packaging design that thoughtfully and innovatively presents the product.
The design employs an abstract illustration to highlight the synergy of ingredients, underscoring the combined power of ibuprofen and paracetamol. Ampro has effectively divided the front of the pack into two distinct areas, color-coded to represent different ingredients.
The focal point is the letter “O” from the product name, surrounded by concentric circles. This element is a meeting point of the two shapes depicting ibuprofen and paracetamol. It reinforces the concept of these ingredients working harmoniously.
Lastly, the Braille inscription highlights the brand’s commitment to inclusivity. This functionality feature makes the product information accessible to visually impaired users.
