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Standout Features:
- Cute and feminine
- Dark and mischievous
- Mean cool girly mascots
To show that girls are fans of dark ale, too, Almostasthma decided to look at the original BLK 622 label and do a complete 180, making a completely different label design for The 1925 Brewing Co.
Both labels exhibit a dark cute, feminine atmosphere while simultaneously playing around with the notion of the heroes being “dark” and mischievous.
The new BLK 622 print revolves around three mean-girls-inspired characters that enjoy a night out in a car on a mellow purple-to-pink gradient. This lenient design combines feminine and fun, providing a cartoony adventure for the consumer.
The Musang King Ale features a yellow cat lying on the side, smiling and enjoying the field trip with his minion cats in front of him. With the crown on his head and a bottle of the Musang King Ale under his paw, this label design conveys a laid-back atmosphere.
