- Agency: Unbound Collective
- Client: The Ouachitas
- Category: Food & Beverage Packaging
- Location: Markham St, Little Rock, Arkansas, United States
- Project Brief: Develop a cohesive packaging system for The Ouachitas, a coffee roaster and brewery in the Arkansas River Valley, that reflects its regional roots, craft quality, and community-driven mission.
Effective coffee packaging must balance origin transparency with strong brand recognition. The Ouachitas achieves this through a modular label system anchored by repeatable arch forms and layered horizon graphics, paired with confident typography that unifies multiple blends while allowing each origin to stand distinctly on shelf.
