Team Behind the Design
- Agency: Roana Art and Design
- Client: Trader Joe’s
- Category: Packaging Design
- Location: New York City, New York
- Project Brief: Design a tea box for Trader Joe’s that is easy to stack and store, with an illustrated, colorful look that fits the retailer’s product line.
Tea packaging often defaults to a plain carton and a list of ingredients. Roana Art and Design took a more illustrated route for Trader Joe’s Organic Ginger Turmeric Herbal Tea, built around the ingredients in the cup.
Hand-drawn ginger root, turmeric, orange slices, cinnamon sticks and green leaves repeat across a cream background. The pattern wraps the whole box, so the product reads clearly from any angle on the shelf. A peach circle holds the product name on the front panel, with the type set in a burnt orange that picks up the illustrations.
The box itself stays simple. Its clean rectangular shape stacks easily in a pantry or on a store shelf. A side panel carries the product description, tea bag count and net weight, and a row of small ingredient icons sits above the copy. A pyramid-shaped carton extends the same pattern in the project’s mockups, with teal panels for the Trader Joe’s wordmark.
The palette of oranges, yellows and greens fits alongside the retailer’s other products.
The warm colors and approachable illustration style also reinforce Trader Joe’s brand identity and help shoppers recognize the line quickly.
