Urban Bay

Standout Features:

• Playful cutout design
• Bold color story
• Quirky typography

The beverage packaging design for Urban Bay cider by Krista Karki is a refreshing departure from the traditional, earthy tones that dominate the market. This cider isn't about heritage or tradition; it's about embracing a modern, urban vibe with a playful twist!

Colorful lines and shapes dance across the aluminum to give energy and excitement. Their vibrancy invites consumers to a taste of adventure, hinting at the unexpected flavor combinations within.

The aluminum background is a sleek and modern choice that provides a neutral canvas for the colorful graphics to pop. It also reflects the brand's urban aesthetic, subtly referencing the cityscapes that inspire its flavors. And the best part? The quirky typography’s playful curves and whimsical twists represent the brand's irreverent spirit.