Via della Natura

Standout Features:

• Watercolor stained effect
• Fruit and vegetable illustrations
• Sleeves in earthy colors

Using natural elements in the packaging design is a mark of the company's deep commitment to sustainable living. Combined with a creative paint stain effect, design agency WillBe made this soap packaging design stand out.

The artistic fruit and vegetable illustrations highlight the brand's “nature-first” vision. The designers also colored the drawings with watercolor effects, giving that smudged and stained packaging look that adds more character.

And the cherry on top: the sleeves in earthy shades of yellow, brown, and maroon.