What the Flour

Standout Features:

• Colorful pouch packaging
• Pastel color story
• High-quality images

Packaging designer Anna Sobieniak's design for What the Flour features colorful pouch packaging with a pastel color story. This captures the brand's playful and bold stance in the conservative confectionary market.

Using pastel colors in the packaging adds a soft, inviting touch that contrasts with the typically conservative confectionary market. High-quality images of the products showcase the product’s appeal and offer consumers a look into what they can make with them.

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