Standout features:
- A striking combination of fonts
- A defined brand color palette
- High-quality paper type
Banh Shop Baguettes & Bowls is an international fast-casual Asian restaurant whose franchise brochure is designed by Stratifi Creative agency.
The restaurant offers a unique dining experience in an atmosphere reminiscent of a busy Asian market. Along with their distinctive international flavors brought to new markets worldwide, this was to be the foundation of the selling point that the brochure delivers to potential investors, landlords, and venues.
In the agency’s own words, they “had the opportunity for a Banh Shop photography shoot, and let food be the focus — focusing on color and freshness” when “providing an informational package to educate and interest potential investors.”
The brochure’s cover consists of a half-half illustration of the bustling street in black and white and a colored photo of the restaurant's delicacies. Its name, featured in large, “grungy” fonts, is at the center of the cover.
On the inside, the print design relies on black, white, and red colors, as well as subtle textures and effects giving the publication an “edge.” The booklet consists of numerous UVPs like “What Makes Us Different,” “Our Operations Culture,” “Awards and Recognitions” and even the restaurant’s entire menu.
The brochure’s main font is a very legible sans serif typeface, mixed with a typewriter font for headings and accentuated parts. The uneven layout results in a more eye-catching design, with images and blocks of text positioned randomly on every page.
