Standout Features:
- Monochrome imagery
- Leaflet design customized to represent the logo
- Color code supports the branding process
Women’s Day is about showing appreciation to women worldwide. It’s about fighting for their rights, healthcare included. JUST Advertising had the chance to commemorate this notion through a beautiful, feminine “Breath of a Woman” concept event that celebrates women on either side of the medical counter.
The empowering healthcare design for this campaign aims to promote AstraZeneca’s female-only gala event, where they were to discuss Asthma and COPD, as well as their effects on women’s daily lives and activities.
Since the design team strived to overcome the typical symposium imagery, they went for sleek, feminine, and entertaining communication devices that included printed posters, a powerful video, and a customized leaflet design.
Once the designers picked the name, everything unfolded from that. The posters and the minute-long promo video depict monochromatic images of women living and breathing, with pink circular overlays at the bottom, providing freshness to the “dry” aesthetics.
The three-fold leaflet places the logo design in the center of the front page and customizes the paper’s shape in the second one, mimicking the emblem that depicts a portrait of a woman’s face.
