Standout Features:
- Cartographic grid motifs
- Dual-tone color palette: midnight navy and polar mint
- Typography with contrasting voices
For Explorers House, an exclusive meeting center in Punta Arenas for Antarctic adventurers, the agency Estudio Vicencio was tasked with developing its brand identity.
Across the business cards, circular coasters, and other printed materials, a radial map grid motif is consistently applied.
Its fine white lines spread outward from a central point, suggesting the appearance of latitude and longitude arcs on a compass or the North Star.
This element immediately anchors the identity in the world of navigation and exploration. It’s a design choice that is directly tied to the brand’s purpose as a staging ground for Antarctic journeys.
You'll see a beautiful, dual-tone color palette of midnight navy and a polar mint in this professional service print set. The typography alternates between crisp white, a saturated blue, or mint green, all while still ensuring a high level of legibility and a sophisticated look.
The brand name "Explorers House" employs a clean, modern sans-serif for the word “EXPLORERS.” This is paired with a classic, italicized serif for the word “house.”
The sans-serif suggests modernity, while the classic serif, on the other hand, signals a feeling of heritage, elegance, and a rich sense of storytelling.
A 2017 MarketingSherpa survey revealed that print is the most trusted advertising channel for consumers, and the final print identity for Explorers House is a fantastic example of a brand that is a compelling and credible success from start to finish.
When your brand is all about offering a unique and exclusive experience, the design of your print materials needs to feel just as special.
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