Standout Features:
- Distinguishable iconography
- Vibrant color palette
- Digestible content in clean layouts
First United operates on its five core foundations: Social Justice, Acceptance, Discernment, Empathy, and Accountability. Through ministry and community service, they envision societies where people are contented, happy, and thriving.
To communicate this vision to possible donors, they teamed up with Swoon Creative Media design agency for branding strategy and design. With the agency's creative genius, they released captivating and on-brand print and digital marketing collaterals from business cards to out-of-home advertising and campaign publications.
The brand logo, which is shaped like a paper boat from afar, is painted in red, black, sky blue, and yellow. These colors are consistent on all their assets.
The agency followed the minimalist approach when designing the brand's business cards and company IDs. The other side is dominated by one of the brand colors mentioned earlier with a text overlay of their taglines. Flipping the card, you'll see the employee's photo, name, job title, and employee number.
Another distinct feature their print designs have is the icons. The agency developed well-thought-of icons that sum up the brand's core pillars in small graphics.
These icons are also visible on the brand's publication along with legible typography. Browsing through the pages, you'll notice a clear balance between the illustrations, images, texts, and colors. Text-heavy pages are often paired with a light-colored background.
