Standout Features:
- Tree/wind logo centerpiece
- Nature-driven color palette
- Impactful outdoor application of print materials
Studio Flow was tasked with creating a clear and consistent visual identity for the “Lasy Robią Klimat” (Forests Make the Climate) campaign.
As a studio that specializes in working with institutional clients like the State Forests, this project was the perfect exercise.
The logomark featured on the print materials reduces the form of a tree and the wind into a minimalist icon.
It's a modern graphic composed of stacked horizontal lines signifying moving air while and the shape of a canopy, with a single vertical line for the trunk.
By distilling a natural form into a clean, geometric structure, the logo aligns perfectly with contemporary design aesthetics.
The primary color palette features a forest green, a bright teal, and a vibrant yellow. Each of these colors is used in bold, solid blocks for a very modern and clean look.
This is a strategic choice for an environmental campaign as research by Sun & Wu (2022) indicates that the color green can positively influence consumer perceptions of a brand's environmental friendliness.
Mocked up to be posted in the great outdoors, the billboard balances bold color fields with emotive imagery, ensuring the message is both striking and emotional.
From a distance, the bold color blocking of the billboard captures your attention quickly. The human connection in the photograph then reinforces the campaign’s core environmental message.
The identity for this nature-focused campaign is a fantastic case study in an environmental ad print design that's both beautiful and highly functional.
A great design for a public campaign can share a message and inspire people to connect with the cause.
That's why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
Visit our Agency Directory for the Top Print Design Companies, as well as:
Our design experts also recognize the most innovative design projects across the globe. Visit our Awards section to see the best & latest in print design.
-preview.jpg)
-preview.jpg)