OVAL’s rebrand by Gilles Valkenborg,
As The Oval Office evolved into a key player in brand experiences across Belgium and Europe, its identity no longer reflected its ambition or philosophy. Distilled to “OVAL,” the rebrand embraces bold typography, confident color contrasts, and expansive graphic forms to express creativity, empathy, and forward momentum.
OVAL’s rebrand by Gilles Valkenborg,
Distilled wordmark “OVAL” delivers a bold, future-facing brand statement
OVAL’s rebrand by Gilles Valkenborg,
Expansive typographic forms create dynamic, immersive print compositions
This website uses a colour palette of 4 colours
  • #B74244
  • #B6ACBB
  • #6B879F
  • #140A1F
Technologies & Tools
Description
Team Behind the Design

Gilles Valkenborg is a multidisciplinary design studio based in Antwerp, specializing in brand identity and visual communication. The studio delivers concept-driven systems that merge strategic clarity with refined aesthetics across print and digital platforms.

Ready to elevate your designs?