- Agency: Gilles Valkenborg
- Client: Uma Health
- Category: Print Design — Health & Wellness
- Location: Antwerp, Belgium
- Project Brief: Produce print materials that communicate wellness support through soft visuals, fluid layouts, and clear messaging.
A health and wellness identity does its best work when it makes people feel seen before they read a single word. Gilles Valkenborg's print design for Uma Health starts there, pulling menopause out of the clinical register and treating it as something worth designing around with genuine care.
Circular forms and fluid gradients move through soft peach, warm terracotta and muted lavender, nothing angular, nothing that suggests a chart or a checklist. Every physical piece, from booklets to merchandise, carries the same quality: unhurried, considered, like someone thought carefully about what it would feel like to hold it.
A clean, minimalist sans-serif handles the primary headings, keeping the brand light and easy to move through. A refined, high-contrast serif steps in for body accents and secondary details, adding just enough editorial weight to keep the whole thing from feeling too spare.
The art direction resists the urge to fill every corner, leaving space where most healthcare design would put another bullet point. Uma Health shows up in a space that medicine has largely treated as a footnote, and the identity reflects that awareness.
