Standout Features:
- Black-and-white past
- Revolutionizing the market
- New, colorful times
Barrio's Dona is a donut shop. But it's not your typical donut shop. It sprinkles Mexican culture all over its American donuts to produce one-of-a-kind donuts. The Lead Wolf ensured that this unique brand identity (improve your brand identity with this article) didn't go unseen in their marketing video for Barrio's Dona.
The video starts with a black-and-white, old-school way of getting donuts. We see a man with a mustache with a huge bin full of donuts balanced on his head, resembling a giant sombrero. He's driving his bicycle on the street, stopping to serve a single donut to a lady on the sidewalk. The view is accompanied by a presumably Mexican uplifting tune.
A young lady on a rollerblade, carrying Barrio's Dona donut box, enters the frame as he drives away. Then, the video switches to a full-colored view with a modern song. The video ends with them enjoying donuts together in one of Barrio's Dona donut shops, enjoying the new ways of old habits.
