Standout features:
- Carefree atmosphere
- Confident, benefit-driven messaging
- Easy-to-follow visuals
Beame is the smart tracking and stolen vehicle recovery service in South Africa. Their tagline, “Recovery. Simply Restored.” is featured at the very start of the almost 2-minutes long promo video produced by Stratitude.
The length of the video is justified by the level and depth of messaging that goes the extra mile in explaining all the benefits of this service. Both its visual and auditive aspects are very simplistic: there is no narration — instead, all the messaging is conducted via on-screen texts and bits of copy in a readable sans-serif font.
The texts are mostly white to stand out against the multicolored backgrounds. With each new message on the screen, the color of the background changes: from orange and blue, to green and red. The only visual elements besides the color and the copy are the photos and icon-style images related to each on-screen messaging.
The video’s soundtrack is also an exercise in simplicity: nothing but a strumming of an acoustic guitar alongside a man whistling a cheerful melody.
The music conveys the carefree, confident atmosphere, much desired by potential users who are looking for a worry-free car ownership experience — from the roadside and other types of driver assistance to, of course, vehicle recovery.
