Yotti’s Packaging Design Ornaments Are Color-Coded To Denote Different Flavors
Yotti’s Turkish Delight is a South African brand of traditional Turkish sweets made from the gel of starch and sugar. The confections come in different varieties and flavors, from pistachios to bergamot orange.
The creative agency Stratitude has conceived, executed and produced the packaging design for this product that accurately and effectively reflects its origins and displays its contents.
Specifically, the most noticeable and unique elements of Yotti’s Turkish Delight packaging design are the ornate and complex arabesque patterns on each side of the box, as well as the top and bottom center.
These patterns derive from the Islamic sacred architecture, weaves and other cultural artifacts. Within the context of Yotti’s packaging design, each distinctive flavor comes with a unique ornament design and color.
For example, the packaging for cherry-flavored Turkish delights has deep red ornaments with flashes of brown. Rose water-flavored sweets have the pink/cream pattern on the box, while roasted almond is all brown, cranberry is purple and so on.
This color-coded approach that matches each packaging’s content helps the consumers identify the flavor they are looking for right off the shelf, even without reading the key ingredient.