- Agency: Uncommon Creative Studio
- Client: Beats
- Category: Video Design — Retail
- Location: London, United Kingdom
- Project Brief: Create a retail video that showcases Beats 360’s interchangeable cushions through fast-paced storytelling, modular visuals, and multiple versions of Kendall Jenner.
Retail video for a modular product turns one feature into the whole show. Uncommon Creative Studio's "Beats 360 ft. Kendall Jenner" casts Kendall Jenner as several versions of herself, each matched to a different color of the Beats 360 and its swappable cushions.
The color-matched styling makes the modular idea instantly legible. Neon green headphones pair with the look on screen, so the interchangeable cushions read as a personality swap rather than a spec on a box.
The diner setting keeps a luxury tech product grounded in daily life. Multiple Kendalls share one room, one in the booth behind and one at the table, which sells the "every version of you" concept in a single frame.
The framed vintage portrait lands the joke and the branding together. Six sepia Kendalls in matching sweaters and headphones hang under a "Kendall's" nameplate, stretching the one-person-many-versions gag into the set decoration itself.
