Standout features:
- Emotional
- Genuine message
- Minimal and artistic approach
Dove’s new video, created by Zane Studio, is a masterclass of how a genuine inclusivity message should be handled. While it’s true that more and more brands have started seeing the value of putting the “regular people” upfront in their marketing efforts, more often than not, it feels disingenuous at worst, or on the nose, at best.
Dove, on the other hand, literally undresses its real-life models, clearly showing that true “beauty comes in many forms.”
The video’s emotional narration and evocative piano notes in the background emphasize the artistic approach further, transforming it into somewhat of a contemporary play or ballet, which is strangely enough seamlessly incorporated into the tender nature of the famous cosmetic brand.
