- Agency: BBDO
- Client: M&M’S
- Category: Video Design — Food Commercial
- Location: New York City, New York, United States
- Project Brief: Create a food commercial that uses a humorous telenovela scenario and concise storytelling to connect M&M’S with shared viewing experiences.
Food commercial video that leans on a soap-opera bit turns melodrama into brand voice. BBDO stages an M&M's telenovela where the green spokescandy gets cradled, confessed to, and threatened with the trail mix in full daytime-drama style.
The over-the-top performance sells the telenovela gag on its own. A tuxedoed leading man holds the green M&M like a swooning co-star, and her heavy-lashed, glossy-lipped reaction shots match the genre beat for beat.
The caption styling commits to the foreign-language joke. White subtitles reading "I'm going to put you in my trail mix" and "in my popcorn" play the melodrama straight, so the snack threats land as mock-serious dialogue.
The brand's own characters anchor the scene in M&M's world. Orange and brown look on from the mansion floor while green stays center stage, keeping the spokescandy cast front and center through the whole bit.
