- Agency: BBDO
- Client: Pringles U.S.
- Category: Video Design — Food Commercial
- Location: New York City, New York, United States
- Project Brief: Create a food commercial for Pringles that promotes a branded sweepstakes through deadpan humor, a funeral-home setting, and a playful concept inspired by the brand’s iconic can.
A food commercial can get away with almost anything if it keeps a straight face. Once You Drop, from Pringles and BBDO, has a licensed funeral director invite fans to spend eternity inside a Pringles can.
Dan Madden plays it completely serious, holding up a "Last Will and Taste-ament" with a red can on the desk beside him. The bit nods to Fredric J. Baur, the inventor of the can, who really was buried in one.
Soft, testimonial-style lighting and a slow pace let his authority sink in before the joke lands. Then the silver urn appears, embossed with Mr. P's crossed-out eyes and the line "Once You Drop," sitting in a glass case like a family heirloom.
Fans who sign the will at OnceYouDrop.com can win that urn plus an "Afterlifetime Supply" of chips. The URL shows up twice, so you know exactly where to go once you stop laughing.
