This is the space

Standout features:

• Movie quality
• Innovative long shots
• Equivocal title

Dive into the Cranbrook Academy of Art, which provides students with the opportunity to master their craft. In other words, this is their space.

The ad, created by Woodward Original, resembles a short movie more than a simple brand video. Its creative longshots draw in viewers making them an integral part of the experience. The (students’) art is ultimately made to be witnessed by a broad audience and “This is the space” accomplishes that mission effortlessly.

The ambivalent meaning of the video title is further emphasized by soft music, colors, and narration evoking a somewhat cosmic awareness that only genuine art can inspire.