- Agency: Accompany Creative
- Client: Compleat®
- Category: Video Design — Brand
- Location: New York City, New York, United States
- Project Brief: Create a brand video that uses music, approachable visuals, and inclusive storytelling to normalize tube feeding and make medical nutrition feel more human.
A video about tube feeding could have been a downer, one of those stiff health clips nobody wants to watch. Compleat made it a song instead. With "What Is Better Than How," a subject most people get weird about shows up warm, goofy, and honestly kind of catchy.
It all comes down to one sweet idea: what you eat matters more than how you eat. That turns a feeding tube into no big deal, just another way to get fed right next to forks and spoons, and kids and parents pick it up without anyone spelling it out.
Elmo seals the whole thing. He and a crew of googly-eyed fruits and vegetables say it in a language little kids already adore, so it stops feeling like the doctor's office and starts feeling like everyone goofing around in the backyard.
Accompany Creative made a smart call, keeping the Compleat name quiet and slipping the "use under medical supervision" line in without making it a whole thing. That leaves room for the warm part to shine for caregivers and tube-fed kids, so the piece feels like a hug instead of a sales pitch.
