Alfredo is a Portuguese gelato brand rooted in local ingredients and traditional Alentejo recipes. Pedro Churro translates that ethos into a clean, story-driven website built around soft, creamy backgrounds and bold typographic moments, led by the oversized “ALFREDO” wordmark.
Product imagery takes priority, while restrained layouts and generous white space give flavors, textures, and seasonal stories room to breathe. Subtle graphic accents and hand-drawn illustrations add personality, reinforcing the brand’s small-batch, human character without overwhelming the experience.
Based in Lisbon, Portugal, Pedro Churro works at the intersection of design, art, and technology. His practice spans digital design, creative coding, and data visualization, with a focus on crafting thoughtful narratives and exploring experimental tools, including artificial intelligence, to enhance visual storytelling.
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