Standout Features:
- A pastel color palette
- Content-oriented
- Multimedia mix
Be Radiance is a French beauty and make-up store. Design agency Agence Pikka developed a website design that lets the brand communicate its commitment to skin care through natural, clean formulas for every skin tone.
The design relies on a comprehensive set of pastel colors, often complementing the skin color of the models advocating for the products. Rather than overcompensating for quality through dull and lengthy content, this design “cuts it short” and emphasizes its appeal through model photos and testimonials, highlighting the natural simplicity of the brand’s products.
In addition to the colorful, positive imagery, the design entails some videos that help break the monotony and immerse the viewer further into the brand’s identity and catalog.
If you’re looking for other radiant designs in the beauty industry, check out these best beauty web designs in 2023.
