Beach Pilates

Standout Features:

• Free-flow outlines
• Simple booking system
• Detailed Contact section

With a stunning beachfront studio and an adoring clientele of Reformer Pilates, Beach Pilates has expanded into a small but devoted staff of fitness professionals! Paulownia helped the brand share its love and expertise with a new website design.

The header section on the homepage is divided into two distinctive parts: one features a clean white background emphasizing two CTAs (Book a Class and Get the App), and two, an image showing a preview of pilates practice on the right. The “halves” are divided with free-flow outlines that complement the blobby frames for small images throughout the layout.

Buttons on the homepage are the first hint of the simplicity of joining the program. The design also features a simple booking system under the “Timetable” page. Here, the users can find daily activities with short descriptions and their respective timeslots. They can also enroll easily by clicking the “book now” button at the right of each activity.

Finally, the detailed “Contact” page features an FAQ section in accordion on the left side of the screen. Under it is a dedicated section for the contact form.