Standout Features:
- Prominent hexagon geometric patterns
- Well-contrasted color combination
- Customized icons
Cobalt Analytics is a data-platform performance and analytics consulting company based in Johannesburg, South Africa. The solution for their online identity was developed by AJ Web Design.
The web design plays around with multiple portrayals of hexagons. These geometrical figures are large, small, clearly and subtly outlined across the website. This is a good branding feature as cobalt’s atom appears as a hexagon in nature.
The color palette predominantly encompasses blue and complementary green to build a powerful contrast with the orange hue that can be found on all calls to action. The design ensures that User Experience standards are met by positioning these CTAs across the website, making them easy to spot regardless of the user’s navigation pathing.
