Cowboy

Standout features:

• Monolith content sections
• Main CTA repeated in key places
• Very slick choice of colors and images

Cowboy's website, designed by Basic agency, relies on monolith structures and sections to display each vital piece of messaging. The above-the-fold look isn't reserved for the opening part of the website - the parts below follow suit with black, beige, and grey as the main colors.

Large and close-up images of the brand's products permeate the slick, modern website, while readable typography makes skimming easy and efficient. An effective showcase of Cowboy's app that accompanies every bike purchase uses subtle animations and micromovements.

The "Order Now" CTA button in the main menu, also repeated several times on the website, simplifies and accelerates the potential conversion of a prospect.