7EGEND - Article by
- Jermaine Dela Cruz
#D7FC10 #9A9A9A #E46B2D #373737
- Agency: 7EGEND
- Client: Cristiano Ronaldo
- Category: Website Design — Sports & Leisure
- Location: Vila Nova de Gaia, Portugal
- Project Brief: Create a website that unifies Cristiano Ronaldo’s career, businesses, partnerships, and personal brand into one digital platform.
A sports website for a global athlete usually defaults to a stats page with a merch link. 7EGEND treats the Cristiano Ronaldo platform as a holding-company portal instead, with a nav of CR7, Career Highlights, Brands, Life Museum, and Partners that reframes the player as a parent brand.
The homepage runs vertical portrait tiles in a single horizontal scroll, mixing match celebration with fragrance, underwear and fashion editorials. Reading the lineup as one strip frames the football career as just one product line inside a wider portfolio.
Career Highlights tags each chapter with a ghosted club crest at full screen height, so Manchester United and Real Madrid read as brand partners rather than employers. The structure puts Ronaldo's career alongside his commercial ventures rather than above them.
Display typography carries the magazine voice the rest of the site implies. The Life Museum sets an acid-yellow "LIFE" huge over a black-and-white Ballon d'Or shot, positioning the platform closer to a Vogue cover than a player fan page.
