Full Metal Software

Standout features:

• Monochromatic theme
• Intuitive navigation
• Prominent logo and sticky hamburger menu

Full Metal Software is a Northamptonshire-based software developer with the mission of making a genuine difference by providing clients with the best web applications and associated services to meet their business needs/goals. Their seamless website, the creation of Dawn Creative, is reflective of that very statement.

Besides reworking FMS’s brand identity and bringing it in line with the company’s cutting-edge products and/or solutions, Dawn Creative reduced everything down to the lowest granular level. Using pixels and a binary approach to FMS’s color palette, they’ve brought to life the brand’s essential elements that became the basic building blocks for the website.

The site, designed, built, and shaped by an in-depth initial SEO strategy report, allows Full Metal Software to display their full range of services at a glance. Through clearly designed CTAs and a distinctive layout structure, the UX improved tenfold which “feeds” the funnel with more quality leads to their internal sales team.

Beauty and utility in one neat package – a masterful seamless design!