- Agency: HigherVisibility
- Client: Garden State Tile
- Category: Website Design — E-Commerce & Retail
- Location: Memphis, Tennessee
- Project Brief: Redesign the ecommerce website for a tile, stone, and countertop distributor so a large catalog feels calm and inspiring, with clear paths for homeowners and trade professionals.
Tile shoppers buy with their eyes, and a retail website for a stone distributor works best when the room photos do the talking. HigherVisibility designed Garden State Tile's site like a quiet showroom, with full-width photography and plenty of white space.
Garden State Tile has sold tile, stone, and countertops since 1957. Its design showrooms span New Jersey, Pennsylvania, South Carolina, and Georgia, serving homeowners, designers, architects, and builders.
A centered wordmark with a thin blue rule opens the page. A simple uppercase menu links to products, locations, resources, trade pros, and the blog, with account, cart, and search icons close by.
Below it, a large hero shows a freestanding tub on gold-veined marble. The photo fills the first screen, so the product sets the mood before any copy.
Three image cards follow for New Arrivals, Order a Tile Sample, and Pool & Outdoor Tile. Short notes under each card tell you what to expect, such as up to five samples for $2.99 each with free shipping.
Next, a split panel tells the company story beside a moody terrazzo sink photo. The pale blue text block reads like a page from a design magazine.
Shop-by-project cards then sort the catalog into kitchens, bathrooms, backsplashes, and American-made tile. A news strip and an Instagram carousel keep the homepage fresh between visits.
Muted slate grays and a single blue accent (#0093D1) hold every section together. WooCommerce handles the cart and sample orders, and the layout adjusts across phones, tablets, and desktops.
Results & Impact
Garden State Tile now has an online showroom that lets its product photography lead. Homeowners and pros can browse collections, order samples, and find ideas for their next project in a few clicks.
- Showroom feel: Full-width room photos and white space make a huge catalog feel calm
- Clear routes by intent: Cards for new arrivals, samples, outdoor tile, and room types guide each visit
- Easy sampling: Up to five samples at $2.99 each with free shipping, ordered straight from the homepage
- Trade-friendly navigation: A dedicated Trade Pro link gives designers, architects, and builders their own path
